30 beautiful no-lift liquid demi-permanent shades. Consistency designed for modern techniques and leaves the hair highly moisturized and shiny.
16 Vibrant and Pastel Semi-Permanent Colors that are easier to apply, more vibrant, lasts longer, and fades better.
Superior pigments create beautiful tones in 5 mins or less, and reach deeper depths of tone for up to 20 mins.
Remove color without compromise. Dripless white formula makes lifting process easily visible.
The first and only lightener that is superior for in foil, on scalp and hair painting techniques.
Perfect lightener for Balayage enthusiasts. Non-drying precision while lifting 7 levels without compromise.
A gentler approach for on-scalp application while still achieving 9+ levels of lift.
The only developers you will need. Perfect with our lighteners, toners, color remover, and permanent colors.
A growing collection of curated styling products to clean, protect, and perfectly polish your look.
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