“ SPF
SHAG RUG
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70's Collection - Shag Rug
Shag Rug Semi Permanent Swatch Level Comparison
Pulp Riot Semi Permanent Hair Color Infographic
70's Collection - Shag Rug
Shag Rug Semi Permanent Swatch Level Comparison
Pulp Riot Semi Permanent Hair Color Infographic

SHAG RUG

Burnt Orange Bold, vibrant, long-lasting

Rich warm copper with gold undertones

You are the artist. Pulp riot is the paint.

We’re here to push your creativity to the max with 40+ shades and clear. Does your imagination need more than 40 shades? Not a problem: mix and match for endless, in your face color possibilities. Each Pulp Riot shade delivers intense vibrancy and long-lasting results (up to 40 washes!). True tone fade means your color fades on tone with every wash.

Each Semi-Permanent Tube is 4oz.
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• Highly pigmented designed to provide intense vibrancy.
• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.
• Reliable, true-tone-fade for fade out you can embrace.
• Intermixable to create custom colors. You are the artist.
• Smooth viscosity for ease of application.
• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.
• Helps to close the cuticle, smooth hair & add shine.
• Low acidic pH of 4.
• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.
• PPD, Ammonia, Paraben & MEA Free
• Contains Quinoa Do not use developer. Wearing gloves, apply color to clean dry hair and saturate using a color brush. Use care to avoid contact with skin to prevent staining. Process for 25 to 40 minutes. Rinse well into a non-porous sink or basin until the water is clear of color. For more vibrant results, pre-lighten hair before applying. AQUA / WATER / EAU, CETYL ALCOHOL, GLYCERIN, STEARALKONIUM CHLORIDE, GLYCERYL STEARATE, PROPYLENE GLYCOL, PEG-100 STEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CETEARYL ALCOHOL, STEARYL ALCOHOL, METHYLPROPANEDIOL, CETEARETH-20, BASIC YELLOW 87, CAPRYLYL GLYCOL, PARFUM / FRAGRANCE, CITRIC ACID, QUATERNIUM-75, POLYQUATERNIUM-80, BASIC ORANGE 31, TETRASODIUM EDTA, HC BLUE NO.16, DIDECYLDIMONIUM CHLORIDE, BASIC VIOLET 2, HYDROLYZED QUINOA, SODIUM CHLORIDE, POTASSIUM SORBATE, SODIUM BENZOATE

PRODUCT FEATURES & BENEFITS

FREQUENTLY ASKED QUESTIONS

  • The NEW Pulp Riot Paint is better than ever – there’s nothing semi about this semi! Why you’ll love our new vivid formula:

    • No overworking: Anti-Overworking Technology 

    • Lasts longer:  up to 10 more washes*

    • Conditions better: 12x more**

    • 86% more shine***

    • Increases hydration: 2x more**

    • Makes hair stronger: 3x more strength** after bleaching

    • 3x less breakage** after use

    • Improved saturation – better application for efficient product usage

    • And more!

    * vs. previous formula, **vs. non-conditioning shampoo; *** vs. Unwashed hair

     
  • When semi colors are worked into the hair, they can often turn white, requiring additional product to be applied to ensure proper saturation of the hair fiber.
  • The new base is anti-overworking, meaning as it is worked into the strands it will not turn white. Because of its optimized texture, application is efficient, and less product is required for re-application from overworking. The new base may also appear and feel slightly different than the current base. Following a color service, the hair will have a conditioned feel with predictable color results you can rely on.
  • Yes. Pulp Riot Semi-Permanent Colors can all be mixed with each other to create custom colors. You are the artist. Shade performance will be as you expect.
  • Shades with the new anti-overworking base will have an ‘anti-overworking’ callout on the outer carton.
  • Yes. Pulp riot products are vegan (no animal derived ingredients or byproducts) and not tested on animals.
  • No. Like all our current base, the new base shades are designed to be used directly from the tube; there is no mixing with developer. 
  • We have optimized the base and dye levels to achieve longer lasting results, validated by experts. The way Pulp Riot semis are evaluated for longevity includes the expectation that semis are designed to fade gradually on tone over time. Unlike a permanent color that will shift the natural base, making it necessary for a touch-up application every 4-6 weeks (up to 24 shampoos), a semi will allow for longer periods of time between coloring applications, for example 12 ½ weeks (50 shampoos).
Intensely bold, long-lasting semis from Pulp Riot

Intensely bold, long-lasting semis from Pulp Riot

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