The Wild Ride Collection
SHOW OFF YOUR WILD SIDE
Show off your wild side. 5 shades that embody the genuinely fierce spirit of the Pulp Riot artist - bright, bold & electrifying.
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ACID SPILL
High intensity lemon-lime green
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">• Highly pigmented designed to provide intense vibrancy</span><br /> • Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes<br /> • Reliable, true-tone-fade for fade out you can embrace<br /> • Intermixable to create custom colors, you are the artist<br /> • Smooth viscosity for ease of application<br /> • Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair<br /> • Helps to close the cuticle, smooth hair & add shine<br /> • Low acidic pH of 4<br /> • Vegan formula*: *no animal derived ingredients or byproducts.<br /> • PPD, Ammonia, Paraben, Gluten & MEA Free<br /> • Contains Quinoa</p>Artist Locator View Product Details
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CLOUDED
Bright Teal
<div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;"> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Highly pigmented designed to provide intense vibrancy</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Long lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Reliable, true-tone-fade for fade out you can embrace</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Intermixable to create custom colors. You are the artist</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Smooth viscosity for ease of application</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Helps to close the cuticle, smooth hair, and add shine</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Low acidic pH of 4</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Vegan formula*: *No animal derived ingredients or byproducts </div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten<em fontscheme="2"></em></div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Contains Quinoa</div> </div>Artist Locator View Product Details
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COSMIC DAZE
Periwinkle
<div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;"> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Highly pigmented designed to provide intense vibrancy</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Long lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Reliable, true-tone-fade for fade out you can embrace</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Intermixable to create custom colors. You are the artist</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Smooth viscosity for ease of application</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Helps to close the cuticle, smooth hair, and add shine</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Low acidic pH of 4</div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Vegan formula*: *No animal derived ingredients or byproducts </div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten<em fontscheme="2"></em></div> <div class="ewa-rteLine" style="color: #000000; background-color: #ffffff;">• Contains Quinoa</div> </div>Artist Locator View Product Details
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FIRST BASE
True hot pink with glowing, warm undertones
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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ICED SKATER
Ultra-pigmented sapphire blue
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details