The Impulse Collection
NATURAL ≠ BORING
Natural shades the Pulp Riot way that won’t overwork and last up to 50 washes.
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IMPETUOUS
Rich, warm chocolate brown with bronze undertones
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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CARELESS
Robust brown with amber and mahogany tones
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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VOLATILE
Dark mahogany-red with a touch of violet
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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FICKLE
An ultra-light gold with hints of pink
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details