The Impulse Collection
NATURAL ≠ BORING
4 natural, long lasting shades
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IMPETUOUS
Rich, warm chocolate brown with bronze undertones
• Highly pigmented designed to provide intense vibrancy<br /> • Long lasting results - deeper tones up to 50 washes, lighter tones up to 25 washes<br /> • Reliable, true-tone-fade for fade out you can embrace<br /> • 12x more conditioning*<br /> • 3x less breakage*<br /> • 2x more hydration*<br /> • 86% more shine/gloss**<br /> • Repairs strength after pre-lightening<br /> • Improved saturation for better application<br /> • Intermixable to create custom colors. You are the artist<br /> • Low acidic pH of 4<br /> • Vegan formula: No animal derived ingredients or byproducts <br /> • Formulated without PPD, Ammonia, MEA, Parabens, and Gluten*: *Manufactured in a facility that may process gluten <br /> • Contains Quinoa<br /> * vs. non-conditioning shampoo<br /> **vs. unwashed hairArtist Locator View Product Details
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CARELESS
Robust brown with amber and mahogany tones
• Highly pigmented designed to provide intense vibrancy<br /> • Long lasting results - deeper tones up to 50 washes, lighter tones up to 25 washes<br /> • Reliable, true-tone-fade for fade out you can embrace<br /> • 12x more conditioning*<br /> • 3x less breakage*<br /> • 2x more hydration*<br /> • 86% more shine/gloss**<br /> • Repairs strength after pre-lightening<br /> • Improved saturation for better application<br /> • Intermixable to create custom colors. You are the artist<br /> • Low acidic pH of 4<br /> • Vegan formula: No animal derived ingredients or byproducts <br /> • Formulated without PPD, Ammonia, MEA, Parabens, and Gluten*: *Manufactured in a facility that may process gluten <br /> • Contains Quinoa<br /> * vs. non-conditioning shampoo<br /> **vs. unwashed hairArtist Locator View Product Details
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VOLATILE
Dark mahogany-red with a touch of violet
• Highly pigmented designed to provide intense vibrancy<br /> • Long lasting results - deeper tones up to 50 washes, lighter tones up to 25 washes<br /> • Reliable, true-tone-fade for fade out you can embrace<br /> • 12x more conditioning*<br /> • 3x less breakage*<br /> • 2x more hydration*<br /> • 86% more shine/gloss**<br /> • Repairs strength after pre-lightening<br /> • Improved saturation for better application<br /> • Intermixable to create custom colors. You are the artist<br /> • Low acidic pH of 4<br /> • Vegan formula: No animal derived ingredients or byproducts <br /> • Formulated without PPD, Ammonia, MEA, Parabens, and Gluten*: *Manufactured in a facility that may process gluten <br /> • Contains Quinoa<br /> * vs. non-conditioning shampoo<br /> **vs. unwashed hairArtist Locator View Product Details
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FICKLE
An ultra-light gold with hints of pink
• Highly pigmented designed to provide intense vibrancy<br /> • Long lasting results - deeper tones up to 50 washes, lighter tones up to 25 washes<br /> • Reliable, true-tone-fade for fade out you can embrace<br /> • 12x more conditioning*<br /> • 3x less breakage*<br /> • 2x more hydration*<br /> • 86% more shine/gloss**<br /> • Repairs strength after pre-lightening<br /> • Improved saturation for better application<br /> • Intermixable to create custom colors. You are the artist<br /> • Low acidic pH of 4<br /> • Vegan formula: No animal derived ingredients or byproducts <br /> • Formulated without PPD, Ammonia, MEA, Parabens, and Gluten*: *Manufactured in a facility that may process gluten <br /> • Contains Quinoa<br /> * vs. non-conditioning shampoo<br /> **vs. unwashed hairArtist Locator View Product Details