SEMI-PERMANENT HAIR COLOR
THE NEW PULP RIOT PAINT IS BETTER THAN EVER
The semi-permanent color you love now delivers more! With vibrant shades that lasts up to 50 washes, fades on tone, has 86% more shine*, and 3x less breakage** in 40 intermixable shades
*vs. unwashed hair
** vs. non conditioning shampoo
*vs. unwashed hair
** vs. non conditioning shampoo
EXPLORE SEMI-PERMANENT COLLECTIONS
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BLUE TUX
Light blue supported by a touch of violet
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.<br><br>• No overworking: Anti-Overworking Technology <br>• Lasts longer: now up to 50 washes*<br>• Conditions better: 12x more**<br>• Increased hydration: 2x more**<br>• Makes hair stronger: 3x more strength** after bleaching<br>• 3x less breakage** after use<br>• Improved saturation – better application for efficient product usage<br>• Color that cares: always vegan***, never tested on animals<br><br>*Vs. previous formula<br>**Vs. non-conditioning shampoo<br>***Vegan formula: no animal derived ingredientsArtist Locator View Product Details
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DESERT CANYON
Mairgold with perfect balance of yellow & orange tones
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.<br><br>• No overworking: Anti-Overworking Technology <br>• Lasts longer: now up to 50 washes*<br>• Conditions better: 12x more**<br>• Increased hydration: 2x more**<br>• Makes hair stronger: 3x more strength** after bleaching<br>• 3x less breakage** after use<br>• Improved saturation – better application for efficient product usage<br>• Color that cares: always vegan***, never tested on animals<br><br>*Vs. previous formula<br>**Vs. non-conditioning shampoo<br>***Vegan formula: no animal derived ingredientsArtist Locator View Product Details
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ELOPED
Balanced, peachy yet vibrant pink rose
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.<br><br>• No overworking: Anti-Overworking Technology <br>• Lasts longer: now up to 50 washes*<br>• Conditions better: 12x more**<br>• Increased hydration: 2x more**<br>• Makes hair stronger: 3x more strength** after bleaching<br>• 3x less breakage** after use<br>• Improved saturation – better application for efficient product usage<br>• Color that cares: always vegan***, never tested on animals<br><br>*Vs. previous formula<br>**Vs. non-conditioning shampoo<br>***Vegan formula: no animal derived ingredientsArtist Locator View Product Details
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SNAKE EYES
Saturated kelly green
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.<br><br>• No overworking: Anti-Overworking Technology <br>• Lasts longer: now up to 50 washes*<br>• Conditions better: 12x more**<br>• Increased hydration: 2x more**<br>• Makes hair stronger: 3x more strength** after bleaching<br>• 3x less breakage** after use<br>• Improved saturation – better application for efficient product usage<br>• Color that cares: always vegan***, never tested on animals<br><br>*Vs. previous formula<br>**Vs. non-conditioning shampoo<br>***Vegan formula: no animal derived ingredientsArtist Locator View Product Details
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VINTAGE VEGAS
Rustic brick red with hints of chocolate
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.<br><br>• No overworking: Anti-Overworking Technology <br>• Lasts longer: now up to 50 washes*<br>• Conditions better: 12x more**<br>• Increased hydration: 2x more**<br>• Makes hair stronger: 3x more strength** after bleaching<br>• 3x less breakage** after use<br>• Improved saturation – better application for efficient product usage<br>• Color that cares: always vegan***, never tested on animals<br><br>*Vs. previous formula<br>**Vs. non-conditioning shampoo<br>***Vegan formula: no animal derived ingredientsArtist Locator View Product Details
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ABSINTHE
Mid-level emerald green with blue undertones
• Highly pigmented designed to provide intense vibrancy.<br>• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.<br>• Reliable, true-tone-fade for fade out you can embrace.<br>• Intermixable to create custom colors. You are the artist.<br>• Smooth viscosity for ease of application.<br>• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.<br>• Helps to close the cuticle, smooth hair & add shine. <br>• Low acidic pH of 4.<br>• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.<br>• PPD, Ammonia, Paraben & MEA Free<br>• Contains QuinoaArtist Locator View Product Details
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ACID SPILL
High intensity lemon-lime green
• Highly pigmented designed to provide intense vibrancy<br />• Long lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes<br />• Reliable, true-tone-fade for fade out you can embrace<br />• Intermixable to create custom colors. You are the artist<br />• Smooth viscosity for ease of application<br />• Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair<br />• Helps to close the cuticle, smooth hair, and add shine<br />• Low acidic pH of 4<br />• Vegan formula*: *No animal derived ingredients or byproducts • Not tested on animals<br />• Formulated without PPD, Ammonia, MEA, Parabens, and Gluten*: *Manufactured in a facility that may process gluten <br />• Contains QuinoaArtist Locator View Product Details
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AQUATIC
Saturated turquoise with green and blue undertones
• Highly pigmented designed to provide intense vibrancy<br>• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes<br>• Reliable, true-tone-fade for fade out you can embrace<br>• Intermixable to create custom colors. You are the artist<br>• Smooth viscosity for ease of application<br>• Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair<br>• Helps to close the cuticle, smooth hair & add shine<br>• Low acidic pH of 4<br>• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals<br>• PPD, Ammonia, Paraben, Gluten & MEA Free<br>• Contains QuinoaArtist Locator View Product Details
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BLUSH
Warm pastel pink
• Highly pigmented designed to provide intense vibrancy.<br />• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.<br />• Reliable, true-tone-fade for fade out you can embrace.<br />• Intermixable to create custom colors. You are the artist.<br />• Smooth viscosity for ease of application.<br />• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.<br />• Helps to close the cuticle, smooth hair & add shine. <br />• Low acidic pH of 4.<br />• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.<br />• PPD, Ammonia, Paraben & MEA Free<br />• Contains QuinoaArtist Locator View Product Details
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CLEAR
For dilution or adding shine
• Highly pigmented designed to provide intense vibrancy<br>• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes<br>• Reliable, true-tone-fade for fade out you can embrace<br>• Intermixable to create custom colors. You are the artist<br>• Smooth viscosity for ease of application<br>• Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair<br>• Helps to close the cuticle, smooth hair & add shine<br>• Low acidic pH of 4<br>• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals<br>• PPD, Ammonia, Paraben, Gluten & MEA Free<br>• Contains QuinoaArtist Locator View Product Details
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CUPID
Pigmented, mid-tone pink with heavy purple undertone
• Highly pigmented designed to provide intense vibrancy.<br />• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.<br />• Reliable, true-tone-fade for fade out you can embrace.<br />• Intermixable to create custom colors. You are the artist.<br />• Smooth viscosity for ease of application.<br />• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.<br />• Helps to close the cuticle, smooth hair & add shine. <br />• Low acidic pH of 4.<br />• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.<br />• PPD, Ammonia, Paraben & MEA Free<br />• Contains QuinoaArtist Locator View Product Details
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FIREBALL
Bright red with magenta undertones
• Highly pigmented designed to provide intense vibrancy.<br>• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.<br>• Reliable, true-tone-fade for fade out you can embrace.<br>• Intermixable to create custom colors. You are the artist.<br>• Smooth viscosity for ease of application.<br>• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.<br>• Helps to close the cuticle, smooth hair & add shine. <br>• Low acidic pH of 4.<br>• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.<br>• PPD, Ammonia, Paraben & MEA Free<br>• Contains QuinoaArtist Locator View Product Details