SEMI-PERMANENT HAIR COLOR
THE NEW PULP RIOT PAINT IS BETTER THAN EVER
The semi-permanent color you love now delivers more! With vibrant shades that lasts up to 50 washes, fades on tone, has 86% more shine*, and 3x less breakage** in 40 intermixable shades
*vs. unwashed hair
** vs. non conditioning shampoo
*vs. unwashed hair
** vs. non conditioning shampoo
EXPLORE SEMI-PERMANENT COLLECTIONS
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BLUE TUX
Light blue supported by a touch of violet
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.</span><br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> <br /> *Vs. unwashed hair<br /> **Vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</p>Artist Locator View Product Details
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DESERT CANYON
Marigold with perfect balance of yellow & orange tones
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.</span><br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> <br /> *Vs. unwashed hair<br /> **Vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</p>Artist Locator View Product Details
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ELOPED
Balanced, peachy yet vibrant pink rose
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.</span><br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> <br /> *Vs. unwashed hair<br /> **Vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</p>Artist Locator View Product Details
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SNAKE EYES
Saturated kelly green
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.</span><br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> <br /> *Vs. unwashed hair<br /> **Vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</p>Artist Locator View Product Details
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VINTAGE VEGAS
Rustic brick red with hints of chocolate
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.</span><br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> <br /> *Vs. unwashed hair<br /> **Vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</p>Artist Locator View Product Details
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ABSINTHE
Mid-level emerald green with blue undertones
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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ACID SPILL
High intensity lemon-lime green
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">• Highly pigmented designed to provide intense vibrancy</span><br /> • Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes<br /> • Reliable, true-tone-fade for fade out you can embrace<br /> • Intermixable to create custom colors, you are the artist<br /> • Smooth viscosity for ease of application<br /> • Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair<br /> • Helps to close the cuticle, smooth hair & add shine<br /> • Low acidic pH of 4<br /> • Vegan formula*: *no animal derived ingredients or byproducts.<br /> • PPD, Ammonia, Paraben, Gluten & MEA Free<br /> • Contains Quinoa</p>Artist Locator View Product Details
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AQUATIC
Saturated turquoise with green and blue undertones
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">• Highly pigmented designed to provide intense vibrancy</span><br /> • Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes<br /> • Reliable, true-tone-fade for fade out you can embrace<br /> • Intermixable to create custom colors, you are the artist<br /> • Smooth viscosity for ease of application<br /> • Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair<br /> • Helps to close the cuticle, smooth hair & add shine<br /> • Low acidic pH of 4<br /> • Vegan formula*: *no animal derived ingredients or byproducts.<br /> • PPD, Ammonia, Paraben, Gluten & MEA Free<br /> • Contains Quinoa</p>Artist Locator View Product Details
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BLUSH
Warm pastel pink
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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CLEAR
For dilution or adding shine
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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CUPID
Pigmented, mid-tone pink with heavy purple undertone
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details
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FIREBALL
Bright red with magenta undertones
<p style="color: #000000; margin: 0in 0in 8pt;"><span style="color: #131313;">There’s nothing semi about this semi! Our formula lasts longer, conditions better, and doesn’t overwork.<br /> <br /> • No overworking: Anti-Overworking Technology<br /> • Lasts up to 50 washes<br /> • Adds 86% more shine*<br /> • Conditions better: 12x more**<br /> • Increased hydration: 2x more**<br /> • Makes hair stronger: 3x more strength** after bleaching<br /> • 3x less breakage** after use<br /> • Improved saturation<br /> • Color that cares: vegan formula***<br /> • Formulated without PPD, Ammonia, MEA, parabens, and gluten*: *Manufactured in a facility that may process gluten </span><br /> <span style="color: #131313;"><br /> *vs. unwashed hair<br /> **vs. non-conditioning shampoo<br /> ***Vegan formula: no animal derived ingredients or byproducts</span></p>Artist Locator View Product Details