VINTAGE VEGAS
VINTAGE VEGAS
Rusted Red Lasts up to 50 washes, 12x more conditioning, don't overwork
Rustic brick red with hints of chocolate
The new Pulp Riot paint is better than ever. This is the FIRST collection to feature our NEW semis formula. What makes this new formula better? Our one of a kind Anti-Overworking technology delivers better saturation and each shade delivers more vibrancy, 12x better conditioning, and better longevity (up to 50 washes!) These 5 new shades are inspired by the iconic “Sin City” Las Vegas & the unconventional weddings that take place there. Each shade was co-created with Pulp Riot Educator & NAHA winner SaraJane Maples – known as @blushandmane on Instagram.
• No overworking: Anti-Overworking Technology
• Lasts longer: now up to 50 washes*
• Conditions better: 12x more**
• Increased hydration: 2x more**
• Makes hair stronger: 3x more strength** after bleaching
• 3x less breakage** after use
• Improved saturation – better application for efficient product usage
• Color that cares: always vegan***, never tested on animals
*Vs. previous formula
**Vs. non-conditioning shampoo
***Vegan formula: no animal derived ingredients
PRODUCT FEATURES & BENEFITS
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Always Vegan*
Never tested on animals*Vegan formula: no animal derived ingredients or byproducts -
FORMULATED WITHOUT:
PPD, Parabens, and Gluten**Manufactured in a facility that may process gluten
Get the Look: Sin City Collection
FREQUENTLY ASKED QUESTIONS
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WHAT’S UP WITH THE NEW SEMI BASE?
The NEW Pulp Riot Paint is better than ever – there’s nothing semi about this semi! Why you’ll love our new vivid formula:
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No overworking: Anti-Overworking Technology
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Lasts longer: up to 10 more washes*
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Conditions better: 12x more**
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86% more shine***
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Increases hydration: 2x more**
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Makes hair stronger: 3x more strength** after bleaching
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3x less breakage** after use
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Improved saturation – better application for efficient product usage
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And more!
* vs. previous formula, **vs. non-conditioning shampoo; *** vs. Unwashed hair
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WHAT IS OVERWORKING?
When semi colors are worked into the hair, they can often turn white, requiring additional product to be applied to ensure proper saturation of the hair fiber. -
HOW WILL I EXPERIENCE THE NEW ANTI-OVERWORKING BASE DIFFERENTLY?
The new base is anti-overworking, meaning as it is worked into the strands it will not turn white. Because of its optimized texture, application is efficient, and less product is required for re-application from overworking. The new base may also appear and feel slightly different than the current base. Following a color service, the hair will have a conditioned feel with predictable color results you can rely on. -
CAN SEMI-PERMANENT COLORS IN THE CURRENT BASE AND THE NEW BASE BE MIXED TOGETHER?
Yes. Pulp Riot Semi-Permanent Colors can all be mixed with each other to create custom colors. You are the artist. Shade performance will be as you expect. -
HOW WILL I KNOW IF I AM PURCHASING A SHADE THAT FEATURES THE NEW CARING COMPLEX BASE?
Shades with the new anti-overworking base will have an ‘anti-overworking’ callout on the outer carton. -
Are the semi-permanent colors vegan and animal cruelty free?
Yes. Pulp riot products are vegan (no animal derived ingredients or byproducts) and not tested on animals. -
DO THE NEW BASE SHADES NEED TO BE MIXED WITH ANYTHING?
No. Like all our current base, the new base shades are designed to be used directly from the tube; there is no mixing with developer. -
HOW IS IT THAT PULP RIOT SEMI-PERMANENT SHADES CAN LAST FOR SO LONG (NOW UP TO 50 WASHES IN THE NEW BASE)?
We have optimized the base and dye levels to achieve longer lasting results, validated by experts. The way Pulp Riot semis are evaluated for longevity includes the expectation that semis are designed to fade gradually on tone over time. Unlike a permanent color that will shift the natural base, making it necessary for a touch-up application every 4-6 weeks (up to 24 shampoos), a semi will allow for longer periods of time between coloring applications, for example 12 ½ weeks (50 shampoos).