The Fantasy Collection - Elixir
Elixir Semi Permanent Swatch Level Comparison
Pulp Riot Semi Permanent Hair Color Infographic


Bright Purple Bold, vibrant, long-lasting

Mid-tone purple with a pink base

You are the artist. Pulp riot is the paint.

We’re here to push your creativity to the max with 40+ shades and clear. Does your imagination need more than 40 shades? Not a problem: mix and match for endless, in your face color possibilities. Each Pulp Riot shade delivers intense vibrancy and long-lasting results (up to 40 washes!). True tone fade means your color fades on tone with every wash.

Each Semi-Permanent Tube is 4oz.
• Highly pigmented designed to provide intense vibrancy
• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes
• Reliable, true-tone-fade for fade out you can embrace
• Intermixable to create custom colors. You are the artist
• Smooth viscosity for ease of application
• Conditioner-based proprietary blend allows for an easy blend & less product to fully saturate the hair
• Helps to close the cuticle, smooth hair & add shine
• Low acidic pH of 4
• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals
• PPD, Ammonia, Paraben, Gluten & MEA Free
• Contains Quinoa
Do not use developer. Wearing gloves, apply color to clean dry hair and saturate using a color brush. Use care to avoid contact with skin to prevent staining. Process for 25 to 40 minutes. Rinse well into a non-porous sink or basin until the water is clear of color. For more vibrant results, pre-lighten hair before applying. AQUA / WATER / EAU, CETYL ALCOHOL, GLYCERIN, STEARALKONIUM CHLORIDE, GLYCERYL STEARATE, PROPYLENE GLYCOL, PEG-100 STEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CETEARYL ALCOHOL, STEARYL ALCOHOL, METHYLPROPANEDIOL, CETEARETH-20, CAPRYLYL GLYCOL, PARFUM / FRAGRANCE, CITRIC ACID, QUATERNIUM-75, POLYQUATERNIUM-80, TETRASODIUM EDTA, DIDECYLDIMONIUM CHLORIDE, HC BLUE NO. 15, BASIC RED 51, BASIC VIOLET 2, HYDROLYZED QUINOA, SODIUM CHLORIDE, POTASSIUM SORBATE, SODIUM BENZOATE



  • The new collection shades can be used on levels 8-10.
  • Apply to clean, dry hair. Leave on for 25-40 min. At room temperature. No developer, use straight out of the tube. Rinse thoroughly without shampooing.
  • Yes. Pulp riot semi-permanent colors can all be mixed with each other to create custom colors. You are the artist.
  • Pulp riot semi-permanent colors are most vibrant on pre-lightened hair. Any residue left in the hair can undermine color results, so make sure to shampoo lightener and toners out completely with no conditioner.
  • Clear can be used two ways! 1. To dilute your colors, making them lighter (more pastel) or 2. By itself to add shine.
  • We like to think of it as "how long does the color fade" because it's designed to fade. Each color goes through a vibrant period and then gradually fades away into lighter pastel versions of themselves. For most people, the deeper tones will fade over 40 washes and the lighter tones will fade over 20 washes until the color is fully out.
  • Pulp riot semi-permanent colors don't bleed like other color lines. You can see on our Instagram feed thousands of different photos where one color is placed next to another color without any bleeding. When high contrasting colors are next to each other, to avoid bleeding while rinsing, hold the lighter pieces out of the shampoo bowl until all the darker color has been rinsed. Noir is our most pigmented color. Care should be taken when placing it directly next to a lighter color to minimize the chance of bleeding.
  • Yes. Pulp riot products are vegan (no animal derived ingredients or byproducts) and not tested on animals.

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